| Alex Tronic | |
|---|---|
| Origin | Edinburgh, Scotland |
| Genres | Electronica |
| Years active | 2000 to present |
| Labels | Alex Tronic Records |
| Website | Official Alex Tronic Homepage |
| Members | |
| Paul Croan | |
Alex Tronic is Electronic musician, DJ, producer and label owner Paul Croan, who is based in Leith, Edinburgh, UK. He debuted in 2000 with a record entitled Mind Matters/Obsessional, which was released by Peyote Records. According to Is this music? magazine, he has mastered the "rare trick of blending familiarity with innovation" [1] within his unique style of electronica and dance music.
Alex Tronic's debut album "To Infinty" was released on his own eponymous label Alex Tronic Records in 2009. The "Back in the Room EP" release followed in 2010, and "Shifting Sands" album was released in 2011.
Contents |
Alex Tronic's live set-up includes the use of keyboards, samplers, effects, and a laptop. Members of ÅsA, Keser and Metaltech have occasionally performed live alongside Croan as Alex Tronic Band.
Festival Appearances
Go North, Inverness, June 2009
Belladrum Festival, August 2009
Unique Beats, April 2010 Kellburn Festival August 2010
Radio Sessions
Vic Galloway Radio 1 Scotland live session, February 2009
Singles
Studio albums
Compilation Albums
Croan occasionally speaks at Music Industry seminars and has been involved as an industry expert on panels for PRS for Music. The event "Make it Happen" in Inverness featured a wide and knowledgeable variety of speakers, including Mercury Records A&R David O'Hagan, PRS for Music’s Jules Parker and Stuart Fleming, and solicitor Helen Searle.[2]
He has also been a panelist at the Edinburgh based Music Industry night Born To be Wide which is held monthly at the Voodoo Rooms. Here he spoke alongside Owen Morris, (Oasis, The Verve), John McLaughlin and Francis Macdonald. The seminar entitled "The Producers" was aimed at giving insight into what it takes to be a music producer in an ever changing industry.[3]
Croan's own Recording studio and Alex Tronic Records label are based at Hillside Crescent in Edinburgh. He relocated temporarily to run the label and perform live in Ibiza in summer 2011.